Things You Would Not Expect

While working on an SEO posting for my other blog it became necessary to find a search expression that would return only a few results. I wanted to find a search phrase for which there would only be a few pages that matched.

Silly me, for some reason I figured “tattooing pigs” would yield few, if any, results. Did you know that tattooing pigs is a huge endeavor on this planet. Artists all over the world are using our swine buddies as canvases for their art. Go to google, type in “tattooing pigs” and press the search button. You will find somewhere in the neighborhood of 723,000 pages on the topic of tattooing pigs. That’s almost a million pages on the topic. I would have lost that bet. Tattooed Poultry is even worse — 3,730,000 results.

A “left-handed monkey wrench” has only 12,000 search results. Turns out that this is an unusually low number.

When I started this hunt for search terms with low results I had no idea how truly weird the situation had become. Alas, I need to find a nice corner and go catatonic for a while.

At least good ol’ “morphotony” still only had 64 results.

p.s. If you want to see the end of this hunt check out “Walk In Traffic” on my SEO blog

Walk In Traffic

A Walk In is either a customer that happens to travel past your store and decide on the spur of the moment to drop in or they are a person whose original soul has departed his or her body and has been replaced with a new soul, either temporarily or permanently.

In this blog we are referring to customers. So please put your marketing thinking cap on.

Once upon a time, long long ago, in a land far far away a website would receive a far bit of walk in or drop by traffic. These are people that just happened to locate and visit your website through the vagaries of the internet.

Those days appear to be long gone. Unless you do something to deliberately promote traffic to your website it is most likely that you will receive zero traffic.

Let’s look at some numbers to see why this might be.

If you expect to get traffic from a walk in they will need to see your page in the search engine results page. To see your page in they search engine results page, they need to have done a search. So what is the average number of searches performed per day?

  • Google    91 million per day
  • Yahoo    60 million per day
  • MSN    28 million per day
  • AOL    16 million per day
  • Ask    13 million per day
  • Others    6 million per day
  • Total    213 million per day

Thus your total potential exposure is 213 million per day. That is if all of the above searches are for your keyword combinations. How many searches are there for your keyword combination? Great question. So far I have found no answers. Google is extremely protective of actual numbers. They will give you graphs depicting trends and hot searches. But they do not give actual numbers on these charts.

For example, if you look up the search trend on “obama birthday” you will find a dramatic increase in August. But there are no numbers shown. Just the percentage increase.

This is an unfortunate gap in our ability to get a handle on what is happening. Deliberate I’m sure. But unfortunate.

So let’s just make up some numbers to illustrate the process. Let’s assume that out of the 213 million searches per day 1% are on your exact keyword combination. This is an absurdly high number. That would mean 2.13 million people a day could potentially see your page in the search engine results. But what page are you on? And how many pages into the results can you reasonably expect people to dig?

On rare occasions I will dig three pages into the search results. How many pages will you dig? Two? Three? Ten? If you are not on page 1, 2, or 3 you can pretty much drop any expectation of being found in the search results.

This is the situation for most people. Most folks do not show up in the top of the search results. This means that either they receive zero traffic or they promote.

But, wait a minute I thought the holy grail of SEO was going to get me on the front page of google search results. Check out a short discussion on my take concerning what SEO is.

Now that the internet is a vast wasteland filling with trillions of web pages the accidental visitorship of days gone by are long gone.

Today there is little or no accidental visitorship. Count on promotion. Don’t even dream you can bait a hook, drop it in the water and hope for a bite. It could happen, but it’s not very likely.

Why I Love Pong

It is simple to play.

It is not occult. No hidden features to unlock or special moves to learn.

Every game is unique. Pong has endless possibilities.

Pong rewards dedicated play: it has a gradient of mastery.

It is an elegant representation. Pong is a depiction of Ping Pong. The similar nature to a physical
representation provides linkages to stored associations to the represented game.

It is social. Pong is a game of interaction and spectatorship.

It has a cool sound. The pong sound made when the square (ball) is hit by the line (paddle) is satisfying. The sound is not unpleasant. It is positive feedback that one has succeeded in positioning the paddle. It signals a brief reprieve while the ball is in their court.

It is fun.

Landing Page Quality — A close look Part #1

Digging through Google’s advice to webmaster you will find many useful suggestions and reminders.

In doing this one will come upon a definition for the three main components of a high quality website:

  1. Relevant, original, (and authentic) content
  2. Transparency
  3. Navigability.

Along with the definition for these three main components, Google offers a covenant “Maintaining a positive user experience in these areas will help improve your site’s landing page quality.”

Strong words. Google is very invested in the promotion of quality websites that give users a positive user experience. In fact, they put their money where their mouth is. When bidding with adwords for position in the SERP (search engine results page) the higher the quality of your landing page the less you have to pay for top position. That’s right. You pay less per click for the best spot if your page is higher quality than the competition. More about this later. For the moment just take it as read that they are very invested in promoting quality websites with quality user experience. Continue reading

Landing Page Quality — A close look Part #2

In Part #1 of this article we discussed the contribution of “relevant, original, (and authentic) content” to the quality of a landing page. In this (the second part) we shall address the role of transparency.

2. Transparency

This is a totally different type of consideration. Now we move past consideration of content into considerations of relationship. You have a relationship with your visitor. This relationship may be brief. This relationship is long-distance. But you have a relationship. And as will all relationships transparency is important.

Anyone that you relate to wants to know three basic things: Continue reading

Landing Page Quality — A close look Part #3

In Part #1 of this article we discussed the contribution of “relevant, original, (and authentic) content” to the quality of a landing page.

In Part #2 of this article we discussed the contribution of “transparency” to the quality of a landing page. In this (the third part) we shall address the role of navigation .

3. Navigability

Why does navigability enter into the calculation of page ranking?  Or in other words, how does navigability enter into the question of page quality?

The answer to this lies in the question of “quality of experience” for the visitor. If a website has bad navigation, then a visitor’s experience of that website will be diminished. Remember all of this stems from Google’s interest in the quality of experience for visitors to their SERP (search engine results page). If clicking on an ad leads to a page which makes the visitor regret clicking on the ad in the first place, that reflects badly on Google. And more importantly, if visitors have a bad experience clicking on ad buttons they will be less likely to click on future ad buttons. And, dear reader, is Google being paid per view or per click? Continue reading

What Is A Game?

Humans love to find patterns – we are pattern finding machines.

In Half-Real Jesper Juul defines a game as thus:

“A game is a rule-based system with a variable and quantifiable outcome, where different outcomes are assigned different values, the player exerts effort in order to influence the outcome, the player feels emotionally attached to the outcome, and the consequences of the activity are optional and negotiable.”

I would modify this definition slightly:

“A game is a rule delineated system with a variable and knowable outcome, where different outcomes are assigned different significance, the players’ efforts influence the outcome, the player is identified with the outcome, and the consequences of the activity are optional and negotiable.” Continue reading

Zoom Vs. Font-Size

There is quite a debate amongst web designers about the relative merits of using zoom vs. using font size to make a page more accessible. Many folks lobby for font-size as the option of choice. Others suggest that zoom is a better representation of page content since it preserves the original layout — just larger or smaller.

My mother has severe Macular Degeneration. I have watched how she works with her various magnifying tools. She is quite used to scrolling both vertical and horizontal. It has become part of her life style.

However, zoom as it is implemented is missing one very significant feature. I call it  the “photoshop hand”. Photoshop just happens to be the first place I was introduced to this UI tool. By combining a keyboard shortcut with the mouse one can “grab” the canvas  and move it around. It can be moved up, down, left, right, and at any angle. This is very convenient for navigating an image that is larger than the view port.

I have not found this movement tool in the Firefox Zoom feature. If there is one please let me know, my mother will be most pleased. As it is the keyboard arrow keys to some good effect.

If Zoom is designed for use by the visually impaired then it would make sense for it to duplicate the look AND feel of the equipment already in use — such as the table top overhead project type camera and screen. Or, at least for the UI (user interface) designers to study those tools for a bit.

Obviously computer browsers could have expanded functionality beyond the mechanically limited user interface of desktop camera systems. For example, a simple button to jump from h? to h? within a page might be nice. These are semantically the deliminators of distinct areas of a page. Whether or not this would truly be a good idea is left to testing. And testing is something that seems to be missing from many of the accessibility features at the moment.

Pattern Finding And Jazz Art

Previously I discussed our love for finding patterns. In this blog-article I’d like to continue that discussion by relating it to Jazz Art and the role that visual media can play in context with music.

Please be clear, I am most definitely not trying to indicate that our love of finding patterns has anything to do with the who, what, where, of how of jazz. Rather, I am simply pointing out that while we are listening to jazz, our brains continue with their pattern finding mania unabated.

Our love of finding patterns does not stop just because we are playing jazz. Before jazz we find patterns, after jazz we find patterns, and during jazz we find patterns. Let’s face it, we find patterns all the damn time. That is what we do.

Hence, while jazz is happening so too does pattern finding.

I think it is easy to appreciate how perceptual data influences the patterns we find. For example, the visual data presented by an orderly array of trees in an orchard will give rise to very different patterns than the visual data provided by an accumulation of trees in the forest. It should be easy to appreciate how the data (in this case the trees) effects the patterns we draw.

All of this, brings us finally to the topic of this paper – Jazz Art. Jazz being the music, and art being associated visual media.

In Jazz Art, the music and visual media have a symbiotic and synergistic relationship. Both draw life from the other – the mixture of jazz and art being far greater than the sum of the parts.

As we listen to music, the process of pattern exploration continues. The music supplies audio information forming the bulk of  the raw data from which we explore patterns. But, this audio information (a.k.a. music) is not the whole of it. The set and setting also contribute.

In terms of set, how we approach the music is important. Are we harried, have we just gulped down five espressos or half a bottle of wine, did we come from a hectic drive through mid-town traffic, or a pleasant evening with friends. All of this contributes to the set.

The setting would naturally be the audience, layout, decor, and even smell of the venue. Believe it, listening to music in an adrenaline filled beer saloon is very different than a small jazz club around the corner. The setting matters.
When it comes to set and setting, they should, for the most part, be a kind of static background used to predispose one to a positive listening experience. There is one area in which this non-interference rule should be broken – that is the stage. The setting of the stage is a part of the performance. This includes everything from how the instruments and musicians are arranged on the stage, to the lighting, to the stage decoration.
It is in the stage decoration that Jazz Art takes its place. Apart from the shear utilitarian function of acting as sound baffles to help sculpt the sound, Jazz Art adds visual data supplementing the audio information.

This is most easily demonstrated through experience. For me, E.J. Gold’s monumental entitled Milt Green is an excellent case study. The picture by itself is a beautiful, partially abstracted portrait of Milt Green – hence the title . However, place this portrait anywhere within easy view while listening to jazz and something wonderful happens. Not only is the nature of the artwork mutable through the effects of the music, the music is also susceptible. Or, perhaps more correctly, my experience of the music is susceptible to the juxtaposition with the artwork.

Obviously the notes do not change in the recording. The CD is the same, colors don’t reach out from the painting into the gold foil of the CD changing the music as it is recorded. But, somehow, the process of being with the portrait savoring the  visual experience brings out a variety of different aspects within the music.
Jazz, is not fluctuations of density in the atmosphere. Pressure waves are merely the means by which sound is transmitted through the room. It takes a human ear to transform a room full of wiggling bits of air into jazz. The ear contributes to the experience of jazz. The ear is not just flesh and bone. The ear is also the accumulation of experience which has served to educate the listener – preparing them for the present performance. There is a reason that musicians appreciate certain audiences.

Now comes the truly magical part of a live performance. Not only is the perception of the audience altered by the presence of the art, the experience (and performance) of the musicians can be altered by the aesthetic of the stage. While it is true that art cannot reach into a CD and change the music, that is not as true with a live performance.

In a live performance there are feedback loops between the performers, the audience, the audiences’ perception of the music, the audiences’ perception of the art.

How and why does this operate? Fortunately, as an audience member it doesn’t really matter whether or not I understand why I like jazz or how the presence of Jazz Art can contribute to my listening experience. It only matters that the musicians know how to do what they do, and that the artists know how to do what they do. In the case of the musicians and artists, it matters a great deal how well trained they are in their respective crafts, and how well they are able to bring themselves into the task.

The fusion of jazz and art is something which works. Everyone that experiences the results of this fusion is so impressed with the positive contribution of the art to the music that it is a mystery why art has not been an integral part of jazz performances.

But don’t take my word for it, do the experiment. Plunk yourself down somewhere, somehow so that you can give a listen to jazz while viewing Jazz Art. You tell me whether the art contributes to your experience of the music. You tell me whether your experience of the art is modified by the music.

SEO #5a: Quality Content

In short: quality matters and clarity is the key to quality. Basically clarity works.

When we think of quality content we tend to think of aspects such as:

  • writing style
  • interesting
  • informative
  • engaging
  • unique
  • spelling, grammar, punctuation
  • you know….. the traditional measures of quality.

To get a deeper look at the quality of your page content, consider the following: when a visitor looks at your page are the following key points clear: Continue reading