It is no secret that success in the various app stores is pretty much a lottery. While there are many things that you can do to guarantee failure, there isn’t much you can do to guarantee success. In fact, a recent survey by App-Promo.com suggests that 60% of developers don’t even break even (meeting development costs). And, horror of horrors, 80% of the app developers did not make enough money to support a standalone business.
Personally, I think these numbers are pretty damn good. That means 40% of all app developers surveyed broke even (or better). And, 20% of app developers surveyed made enough money to support a standalone business. In the world of brick n’ mortar, in the world of storefront business start ups how many succeed? By comparison these numbers are pretty good. And, if you stand around a room of competitors and don’t believer you are in the top 20% of those present, you don’t belong in business. “Damn right, I’m better at what I do than four out of five of these other schmucks.” Is this a proper attitude? It is gracious to think this way? No. However, if you take the time to ask the winners in the room, they will confess (if they are being honest) that they do believe they have a definite competitive edge. Continue reading →