Every like, share, review and/or post comes with a price — incrementally this price is not large; but, collectively significant.
What is the price? Exposure of yourself. Exposure in ways that we don’t understand and can’t anticipate. Exposure to the collective maws (see below) of corporate titans that use our history and our lives as a commodity to be sold down the stream to those who would convert us into media dominated zombies — i.e. good consumers.
If I am going to pay this price, I want to do it on behalf of something that matters to me. For me, I do it as part of the way of service.
Def: maw noun the jaws or throat of a voracious animal.