In my blog SEO: Must #1 Get It Right I used a graphic illustrating a google search. I’ve pasted the same graphic here for your easy reference.
The google search was on the word morphotony. In that blog I promised to give a little history on this little adventure of mine. So here it is.
One day the band started a hunt for a name. “Hey let’s get together and play some music” was a bit too long for fliers and other marketing materials. So we began a hunt for a name.
One of the names we thought (momentarily) about was morphotony. I did a google search on the word. There were zero results. It is hard to come up with zero results in a google search. Even if you type a random array of characters into a search you will come up with some pages that contain the character string.
With billions and billions of web pages there is bound to be someone, somewhere, that somehow at sometime use just about every character string — except for morphotony. There were zero results.
I found this very bizarre. So given that apparently no one on the planet had ever written morphotony into a single sentence (on purpose, by accident, or as a typo) it seemed only fitting that I should start a website — morphotony.com.
So now I have morphotony.com and periodically I make dribbles and drabs of effort to get the word into usage. If you want to get in the act, just use the word on your page. Create a username of morphotony on your favorite gaming forum. Create a youtube video and somehow work the word morphotony into the title. Just use the word here and there.
Just think you can be one of the few pages showing up when some non-existent users does a non-likely search for a word they have never seen nor heard of.
Now that’s an opportunity.